Presentation and History
Smag Graphique (division of SRAMAG SAS) is a French company, based in Savigny-Sur-Orge - Paris, (France) employing 60 people.
SMAG’s Global Representation is:
- 40% on the French Market
- 40% on the European Market
- 20% outisde Europe
Creation of SRAMAG by 3 specialists of the graphic industry former employees of the Swiss company MÜLLER MARTINI:
- M. Gérard RATEAU
- M. Claude MERCIER
- M. Jean SANCHEZ
1980 to 1995 :
Industrial book binding period
During these 15 years, SRAMAG became the leader in the book binding industry and developed a pristine reputation as a manufacturer of high quality products. SRAMAG buys SAMC, a company that specialized in the manufacturing and the reconditioning of folder cylinders.
1995 to 1998
New markets and arrival of the second generation of owners :
- SRAMAG buys SMAG Graphique, specialists in the manufacturing of self-adhesive labels, printing and converting machines.
- Three new managers are appointed :
M. Pascal MERCIER, Technical Manager, son of Mr. Claude MERCIER, co-founder of the company.
M. Stéphane RATEAU, Sales Manager, son of Mr. Gerard RATEAU, co-founder of the company.
M. Jean-Marie MERCIER, Chief Financial Officer, son of Mr. Claude MERCIER, co-founder of the company.
With the arrival of the new Managers, the SMAG Graphique division gradually became the main activity of the company. Thisperiod corresponds to the launch of the new roll-to-roll silkscreen press: GALAXIE. In 1995, SMAG Graphique attends, forthe first time, the LABEL EXPO EXHIBITION.
In 1996, SRAMAG, SAMC and SMAG GRAPHIQUE merge under a new entity: SRAMAG GROUP.
1998 to 2001
SMAG (SRAMAG Group) extends its sales network resulting in an increase in activity in Europe and the United States. The development strategy was based on a wider sales territory.
Creation of SRAMAG SAS by the 3 sons and buy-back of SRAMAG Group by SRAMAG SAS.
2001 à 2004
SRAMAG focuses on its sales organization and prepares the tools to achieve the next steps
Appointment of Mr. Jean-Pierre PELE as Sales Manager of France with the aim to build a new sales division for the local sales market. Mr. Pelé hired two new sales representatives soon after.
SMAG (SRAMAG SAS) becomes the exclusive distributor of IWASAKI (Japan) Machines for France and Italy. Iwasaki specializes in typo and offset printing lines.
SMAG (SRAMAG SAS) becomes the exclusive distributor of GIDUE Flexo Printing Lines for France.
SMAG (SRAMAG SAS) opens an office in Milan, Italy and appoints Mr. Luca Marvini as Sales Manager for this territory.
SMAG extends to increase its production capacity
SMAG purchases an adjacent building that enabled SMAG to split its production surface into two workshops. One is dedicated to the manufacturing of parts and the second becomes the assembly workshop. The production capacity increased by twice the size and the new factory surface increased to 5000m².
Digital converting: SMAG launches its new digital converting range
Mr. Sanlaville is appointed Sales Manager of France after successfully managing the East of France for 5 years.
Proudly becomes a new HP Indigo partner, SMAG launches its new digital converting range with the Digital Comet and Digital Galaxie. This product line was specially developed to bring added value such as hot stamping, embossing and tactile effects to digitally printed labels.
2010 à 2011
Digital converting range new machines
SMAG further enhances its digital converting solution systems with compact machines, E-Cut S330 and E-Cut S250.The digital product lines now represent40% of SMAG activity.
SMAG continues to extend into new territories with the partnership of new agents in Australia and New Zealand.
NEW FLATBED SILKSCREEN PRESS
SMAG launches its new high speed flatbed silkscreen press with the SGV silkscreen station.
WORLDWIDE TECHNICAL PARTNERSHIP AND WORLDWIDE SALES NETWORK
SMAG appoints a new Export Manager, Mr Laurent GREMMEL, whose target is to build a strong sales network in new territories such as South America and Asia. Shortly after, new distributors join the SMAG family and enable the brand to expand into Indonesia, Malaysia, India, U.A.E., UK and South America.
SMAG Graphique and Spartanics announce a new partnership that merged core technologies to develop a best-in-class digital converting solution for the label market. The partnership combined Spartanics’ laser cutting technology with Smag’s traditional roll-fed label converting solutions to create a fully integrated digital line of converting equipment that competed through direct sales and a global network of distributors.